Transform the future of travel through AI-powered technology
Our Story
STARTING OUR
JOURNEY with Queries
"Hey, Let’s Play!" – That’s the meaning behind the name 'Yanolja'.
Our journey began with a simple question from a hotel manager: "What if we create a world where anyone can travel with ease and comfort, free from barriers?" From that idea, Yanolja has grown into a global travel technology company, redefining the future of travel.
Driven by fundamental questions—How can hotel data be more accurately delivered to travelers? How can we automate operations and enhance travel experiences?—Yanolja has been innovating the industry with its data technology, ensuring a sustainable and connected future for global travel.
When Yanolja began, hotels struggled to provide accurate information to travelers, relying on inefficient human-dependent operations and complicated systems. To solve this, Yanolja introduced cloud-based hotel management solutions, digitizing hotel operations and connecting fragmented data to make travel more seamless and accessible.
DRIVING DIGITAL
TRANSFORMATION in TRAVEL
“How can Yanolja lead the digital transformation of the travel industry—enhancing efficiency while elevating the travel experience?”
This question led us to develop a subscription-based solution that drives the digital innovation of hotels and other travel enterprises.
We transformed outdated, on-premise hospitality solutions into cloud-based Software-as-a-Service (SaaS) solutions, enabling the digital transformation and data integration of travel enterprises. Designed with accessibility and usability in mind, our solutions optimize business environments, ensuring seamless and effortless digital adoption.
Our Cloud Hospitality Solution, for more than 20,000+ hotels and travel enterprises in over 170 countries around the world, increases operational efficiency and maximizes sales profits.
HYPER-CONNECT THE
GLOBAL TRAVEL ECOSYSTEM
Next, we asked “How can Yanolja improve data quality and connect the right enterprises with travelers faster and more accurately?”
The answer: expanding transaction solutions to build a truly hyper-connected travel network.
Through our Consumer Platform, NOL UNIVERSE, Yanolja has created a one-of-a-kind leisure and lifestyle platform that goes beyond travel—offering accommodations, airlines, leisure activities, entertainment, sports, etc. Driven by hyper-personalization, we enhance everyday leisure experiences, making each moment more meaningful for our customers.
At the same time, our transaction solution links 1.3 million travel enterprises to 18,000+ global sales channels across 200+ countries. By combining AI and data, Yanolja accelerates digital transformation and drives technology adoption throughout the global travel ecosystem.
REDEFINING
TRAVEL THROUGH AI
"How can we make dream travel possible for everyone—smarter, easier, and more personalized than ever?"
AI technology is unlocking new possibilities—revolutionizing how travelers explore the world and how travel enterprises operate. By harnessing real-time data and predictive AI, our AI-Powered Data Solution optimizes operations while delivering deeply personalized travel experiences.
For travelers, this means AI-driven, hyper-personalized itineraries that instantly identify the perfect accommodations, restaurants, and activities tailored to their preferences. For travel enterprises, automation enhances efficiency and elevates the guest experience—enabling smart concierge services, seamless check-in/check-out, and intelligent operations that redefine convenience.
With AI at the core, we are reshaping the global travel ecosystem through a data enablement platform that drives efficiency, connectivity, and personalization.
Yanolja is transforming the global travel industry
with data—driving sustainable growth and shaping
the future of travel. The era of AI-powered travel
starts now, and Yanolja is leading the way.
Our Investors
Skylake invested KRW 60 billion
June 2017
AJU IB Investment invested KRW 21 billion
December 2017
Hanwha Investment & Securities invested KRW 30 billion
April 2018
GIC and Booking Holdings invested USD 180 million
July 2019
KT invested KRW 20 billion
August 2019
SoftBank Vision Fund II invested USD 1.7 billion
July 2021
More about Yanolja
We hyper-connect travel tech, creating more value for business
customers and travelers alike.
*Main subsidiaries as of 2025
Cloud Hospitality Solution
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Yanolja Cloud Solution specializes in user-friendly, integrated cloud technologies, delivering our hospitality solutions across 170+ countries. Beyond driving digital transformation, it empowers hospitality enterprises to optimize operations and accelerate revenue growth
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SanhaIT provides hospitality solutions with a focus on the Asian market, including South Korea and Japan. It also offers smart kiosks and monitoring systems that automate operations, enhancing efficiency and scalability for travel enterprises.
Transaction Solution
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Go Global Travel is a leading B2B transaction solution company, leveraging data to enhance connectivity, optimize data quality, and deliver differentiated experiences through a hyper-connected global network.
Consumer Platform
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NOL UNIVERSE is a comprehensive travel, leisure, and culture platform company. It seamlessly delivers a wide range of services designed to enrich everyday experiences with seamless convenience and hyper-personalization.
AI-Powered Data Solution
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Yanolja NEXT is driving the future of travel with practical, AI-powered solutions that simplify challenges and make journeys easier. Focused on sustainable innovation, it is paving the way to become the world’s leading travel technology company.
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Dable is a global adtech company leveraging AI and big data to deliver personalized content and ad recommendations. Through its Native Ad Platform, Demand Side Platform (DSP), and Retail Media Platform (RMP), Dable creates an optimized advertising ecosystem that boosts data-powered marketing performance.
Others
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Yanolja Partners provides comprehensive branding consulting, integrated hospitality solutions, and automation systems that optimize operational efficiency and enhance the guest experience.
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Yanolja Research, Korea’s leading private research institute for travel and tourism, collaborates with Purdue University’s CHRIBA Research Institute and Kyung Hee University’s H&T Analytics Center. As a global research hub, it continues to advance industry knowledge and foster international collaboration.