Yanolja (CEO Sujin Lee) has released the 2023 year-end report for the “To Play Rationally campaign.

Yanolja has been offering its users remarkable savings with the “To Play Rationally” campaign this year, highlighting its commitment to price competitiveness. The company rolled out an impressive 270 million coupons over the course of the year, with a significant portion dedicated to overseas accommodations, for a total coupons of KRW 640 million in the category. In addition, flight ticket issuance fees worth approximately KRW 270 million were provided free, and Yanolja offered discounted rates for 170,000 bookings combining transportation and accommodation products. Moreover, Yanolja's collaboration efforts with 18 brands provided further perks worth an impressive KRW 1.3 billion for its customers.

Analyzing consumer behavior, Yanolja found that the single-most thriftiest traveler used a stunning total of 1,217 coupons on bookings. Further, 15,100 customers redeemed flight discount coupons since the launch of the global flight booking service in July. Yanolja continues to provide opportunities for rational customers including its August 100% cashback on airfare promotion, where the highest amount rebated per person reached KRW 1.08 million.

Thomas Lee, the Chief Marketing Officer at Yanolja, emphasized on the success of the To Play Rationally campaign, stating, By offering radical benefits in the face of soaring prices, we enabled price-conscious customers to travel easily and rationally, and took the lead in meeting this growing travel demand. Looking ahead, we are committed to sustaining this momentum, rekindling interest in travel, and continuing to offer diverse promotions built on Yanolja's unmatched price competitiveness.