The AI-based SaaS (Software-as-a-service) company, Yanolja Cloud (CEO Jongyoon Kim) newly launches a global FoodTech solution joint venture named 'Gusto X', with BlueBasket (CEO Yeojin Kim), the food distribution company headquartered in Singapore.

'Gusto' means 'taste' in Italian, and 'X' implies 'innovational technologies', meaning the aspiration and vision of the new joint venture to lead the global FoodTech solution industry. Yeojin Kim, the CEO of BlueBasket, will be serving as the CEO of Gusto X. The new joint venture plans to proactively drive its business in Southeast Asia markets starting from Singapore.

The vision of Gusto X is to lead the global FoodTech industry based on the SaaS solution of 'Yanolja F&B Solution', the subsidiary of Yanolja Cloud, and the infrastructure and expertise that BlueBasket has developed in the F&B (Food and Beverage) industry. First, Gusto X will reinforce the digital infrastructure for restaurants and the F&B distribution chains that have been operated offline mainly. Also, it will support differentiated consumer experience and efficient store operation through Yanolja F&B Solution's SaaS solution that covers store operation, reservation, consumer management, etc.

“Gusto X will offer a brand-new F&B experience to global consumers,” said Yeojin Kim, the CEO of BlueBasket. “We will create a new global F&B value chain that combines SaaS solution technology and experience, and plan to lead the Southeast Asian F&B market starting from Singapore.”

“Gusto X represents Yanolja Cloud's aspiration to expand its SaaS solution to the global FoodTech industry,” said Jongyoon Kim, the CEO of Yanolja Cloud. “With Gusto X and Yanolja F&B Solution, we would like to keep accelerating the strategic partnerships and investments to complete the digital ecosystem of the global F&B industry.”