Global travel tech company Yanolja Cloud (CEOJong-yoon Kim) signed a strategic collaboration agreement with CMH Solutions(CEO Mustafa Celepoglu), a top Turkish hospitality company, to jumpstart itsentry into the Turkish market.

An affiliate of CM Solution Venture Group, whichis renowned for its strategic investment in the hospitality and leisureindustry, CMH Solutions has operated more than 25 large hotels and resortfacilities in and across Turkey and the Middle East since 1986. The company providesa one-stop service covering all aspects of hotels' operational needs ranging from construction, consulting, fixture and amenities procurement to marketing, based on all its know-how gained over the last 35 years in business. Yanolja Cloud chose CMH Solutions, one of the strongest players in the Turkish market as its partner to build a presence in Turkey, a country well known for several top-rated tourist destinations, such as Istanbul and Antalya.

Under the strategic collaboration agreement, both companies will build a strong partnership for the digital transformation of the Turkish travel industry. First, Yanolja Cloud's Software-as-a-Service (SaaS) solutions will be deployed to hotels in the Turkish market by leveraging CMH Solutions' vast business network. YanoljaCloud plans to strengthen its competitive edge in the Turkish market with its reasonable pricing and technological scalability covering both budget andluxury hotels.

Yanolja's global brand hotel business will be expanded as well. Yanolja Cloud and CMH Solutions will jointly roll out a smart hotel brand by combining Yanolja Cloud's innovative cloud technology and one of its hotel brands with that of CMH Solutions' experience in hotel management and operations. Notably, they will apply innovative technology to the traditional brand hotel business, which usually focuses on hardware and offline services,to create a cloud environment for real-time data connectivity. They aim to improve hotel operations and customer convenience while creating a smart hotel ecosystem in the Turkish market.

Mustafa Celepoglu, CEO of CMH Solutions, said, ''Weare happy to have formed a long-lasting relationship with Yanolja Cloud by collaboratingits global market leading solutions with the new hotel brand. We also believe this partnership will make an important contribution to the hospitality industry inTurkey as the recovery of hotels in the post pandemic era will be based on productivity, automation, and technology.”

Andrew KIM, Head of Global Hotel Solutions of Yanolja Cloud, said, We believe that through our partnership with CMH Solutions, who has both the local network and the necessary infrastructure, we will be able to ignite a new paradigm shift for hotels in the Turkish travel market. We will continue to spearhead the digitaltransformation of the global hospitality industry with our unique technology and through partnerships with major global players.