Yanolja's brand visuals, inspired by
the ‘Multiverse of Dreams,’ reflect
our vision of realizing dream
journeys through hyper-connected
technology and innovation.
Symbol
Our symbol represents more than just linear connections; it represents the connection between the travel industry and travelers digitally, driving innovation through meaningful data flow. It embodies our vision of making dream travels a reality for anyone on earth.
Logo
The core elements of Yanolja’s brand design system, the logo, consists of a symbol and a wordmark. It is the most recognizable visual representation of Yanolja, both online and offline. Therefore, the logo must be used in its presented form without any modifications.
Logo Colors
The logo and symbol use Yanolja Orange, and the color logo is selected based on the background to ensure visibility. The Yanolja Orange logo is applied on light or dark solid backgrounds, while the light gray logo is used on dark backgrounds or over photos and videos. The dark gray logo is only used restrictively in conjunction with partner logos.
Primary Colors
Our primary is based around our distinctive brand color – Yanolja Orange. This is the color our brand is associated with, and it is used as a constant thread throughout the entire
brand experience.
A set of gray colors is used to support Yanolja Orange. Light Gray is applied to backgrounds, text, and other elements. The rest of the grays are primarily applied to text, helping
to create hierarchy while ensuring our content remains clear and accessible.
Yanolja Orange
HEX
F54B1E
RGB
245 75 30
CMYK
0 90 100 0
Pantone
2028C ∙ 2028U
Light Gray
HEX
F5EBE1
RGB
245 235 225
CMYK
5 8 12 9
Pantone
9061C ∙ 9023U
Medium Gray
HEX
8C8282
RGB
140 130 130
CMYK
45 43 37 24
Pantone
4290C ∙ 4290U
Deep Gray
HEX
555055
RGB
85 80 85
CMYK
60 55 40 40
Pantone
Cool Gray 10C ∙ 11U
Dark Gray
HEX
1E1928
RGB
30 25 40
CMYK
87 84 50 70
Pantone
532C ∙ Black 6U
Logo Usage Guidelines
To maintain Yanolja’s consistent brand communication and image, please avoid the following when using the logo. For more details, please refer to the brand guidelines.
Don’t alter or create a new logo or symbol.
Don’t use colourways outside the ones supplied.
Don’t change the opacity of the logo or symbol.
Don’t rotate the logo or symbol.
Don’t add effects to the logo or symbol or distort its proportions.
Don’t use the logo as a graphic element.
Don’t use the wordmark by itself.
Don’t use the symbol on its own without the logo present in wider context.