Yanolja, a global travel tech leader, is expanding its collaboration with global Big Tech firms to build a proprietary vertical AI tailored for the travel industry.

On March 20, Yanolja co-hosted the 2025 AWS Tech Terminal & Innovation Summit with Amazon Web Services (AWS) at the 10X Tower in Pangyo Techno Valley. The event served as a platform to share AWS's latest technological trends and Yanolja's vision for innovation, while also exploring opportunities for deeper collaboration in the development of AI specialized for the travel sector.

Key AWS technologies showcased during the summit included Amazon Bedrock, a fully managed service offering access to high-performing foundation models (FMs), and Amazon Q, a generative AI assistant—both drawing strong interest from attendees.

Yanolja has been at the forefront of digital transformation for global travel operators through its longstanding collaboration with AWS Cloud. Leveraging its partnerships, Yanolja aggregates core travel data and inventory across flights, accommodations, and leisure activities, currently serving travelers through a network of over 20,000 global travel agencies and platforms.

Further strengthening its collaborations with AWS and other leading tech companies, Yanolja is accelerating the adoption of AI throughout the global travel industry by building a differentiated vertical AI. This includes the integration of its proprietary generative AI technology and AI agents to deliver hyper-personalized travel experiences based on rich, in-house travel data. Simultaneously, it aims to support travel businesses with advanced AI-powered solutions that enhance customer service automation and operational efficiency.

Joonyoung Lee, CTO of Yanolja Group, emphasized, “AI innovation is at the heart of Yanolja's mission as a travel tech company leading the global market. In an era of rapid change, collaboration with innovative companies like AWS is essential for sustained innovation. We will continue to lead the travel industry with cutting-edge technologies through these strategic partnerships.”