Global travel platform Yanolja is accelerating its expansion into the Thai travel market.

Yanolja participated in the '2023 Korea-Thailand Tourism Startup Cooperation Forum' held in celebration of the '2023-2024 Year of Mutual Visits between Korea and Thailand' and organized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization in October. Yanolja Cloud Co-CEO Jongyoon Kim spoke at the event, sharing Yanolja's Vision and Macro Perspectives for the Development of the Global Tourism Industry,” and outlining Yanolja's business strategy to accelerate the digital transformation of the global travel industry.

Yanolja has also initiated efforts to strengthen partnerships to promote travel between Korea and Thailand. Yanolja signed a memorandum of understanding with the Thai Travel Agents Association (TTAA), Thailand's largest tourism association, and Journey Land, a leading Thai travel company, to enhance its global tourism competitiveness. With this agreement, Yanolja expects to attract more inbound tourists from Thailand, thereby contributing to the Korean national economy through the tourism industry.

To bolster the collaboration, Yanolja and InterparkTriple will combine their unique inventory with TTAA and Journey Land's local customer data to jointly develop new K-travel products. Additionally, Yanolja Cloud will leverage its innovative technology to facilitate the digital transformation of Thailand's tourism industry, improving convenience for travelers and maximizing operational efficiency for accommodation and leisure properties. Furthermore, Yanolja aims to strengthen the global tourism network by expanding its sales channels through the utilization of local infrastructure.

“We anticipate to lay the groundwork for promoting travel between Korea and Thailand while concurrently reinforcing our competencies for global business expansion through this collaboration,” a spokesperson from Yanolja stated. We remain committed to ongoing collaboration with renowned partners worldwide to enhance the competitiveness of K-Travel and leading innovation in the global tourism industry.