Yanolja (CEO & Founder LEE Su Jin), South Korea's leading travel platform, donates KRW 1 billion worth of tree saplings to recover from wildfire damage in Gangwon Province.

First, Yanolja donates one sapling per reservation for accommodation, leisure, restaurant, and transportation in Gangwon Province through the Yanolja application by next month. Through this campaign, the company plans to donate a total of 100,000 trees while supporting the recovery of the local economy. The donated trees will be delivered to the damaged area once the soil is restored, and Yanolja will take charge of the entire cost. In addition, customers participating in the donation are given the opportunity to be invited to the planting event.

Yanolja will also actively cooperate with local governments to overcome the crisis in Gangwon Province's tourism industry. Based on the public-private partnership with Gangwon Province, Yanolja takes lead in mutual growth with the local community by developing local tourism contents and promotions.

Employees of Yanolja are also participating in helping the locals affected by forest fires. Yanolja opened a fundraising site for employee donations, and all donations raised by April 15 (Fri) will be used to purchase tree saplings to restore forests in the damaged areas.

Meanwhile, as part of ESG management, Yanolja is actively supporting local communities affected by natural disasters. In 2016 and 2017, the company deducted all commission fees and delivered relief goods to Gyeongju and Pohang regions that were damaged by the earthquake. In addition, to recover from wildfire damage in Gangwon Province in 2019, a total of 33,000 m2 of 'Yanolja Forest' was formed.