Daily Hotel, South Korea's largest luxury hotel and fine-dining reservation platform and an affiliate of Yanolja, has achieved 100,000 gold members. The number of gold members increased by an average of over 25% per month. As a result of the Daily Hotel offering differential rewards according to the membership level, it is found that the purchase rate of Gold members is 9 times higher than that of Silver members. Daily Hotel plans to proactively respond to premium travel trends to enhance customer satisfaction and strengthen its unrivaled position as a premium travel platform.