Yanolja Live, the live commerce of Yanolja, has exceeded 100,000 views. The average number of views for each live show is about 30,000 and the cumulative number of real-time chatting recorded more than 6,000. Yanolja Live's popularity seems to be mainly due to the sharing of useful travel information and special packages sold only during the live show. Yanolja will provide a differentiated brand experience through using various sales channels as a travel super app.