Yanolja (CEO & Founder LEE Su Jin), South Korea's leading travel platform, starts the white label business based on SaaS (Software-as-a-Service) for the first time in Korea.

White label is a business that leases and sells the products or services of a company to other companies. Through the business, Yanolja provides a website to the partners to sell the accommodations and leisure products of Yanolja, the largest leisure inventory in Korea.

Unlike the existing service with ASP (Application Service Provider) system which implemented only a uniform layout and limited function, Yanolja's white label uses a SaaS model to offer functions such as membership information, selection of search logic, payment methods, and marketing promotions, etc. So that partner companies can easily configure their own brand guidelines or customize websites reflecting their needs.

We are launching a new white label based on the scalability of SaaS so that our partners can provide Yanolja's products and services more easily and conveniently,” said SHIN Sung Cheol, head of Yanolja's business development department. “Yanolja plans to build a digital environment that anyone can use comfortably through various partnerships.”